Developed a new design template system for Sephora, focusing on scalability, consistency, and brand alignment. The framework enables efficient adaptation across digital campaigns while maintaining a distinct and cohesive visual identity.

Led the creative direction and layout design for Aerolomba magazine, shaping each issue’s visual identity from cover to editorial spreads. Oversaw photography, typography, and production to deliver a cohesive and engaging reading experience.

Developed campaign posters for Starwood Hotels Collection, adapting creative concepts while strictly adhering to brand guidelines across typography, color systems, and luxury positioning.

Designed a new icon for Sephora’s Click & Collect service across APAC, ensuring it was both functional and aligned with Sephora’s global brand identity while adapting to diverse regional markets.